Most rebrands fail before the logo opens in Figma
A logo is a conclusion. Redraw it before you've done the thinking and you've just made a prettier version of your confusion.
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The Journal — Archiveleapinglemurmedia
Tag: positioning
3 dispatches
Brand
Growth
Paid ads won't fix a positioning problem
Paid media is a megaphone. It makes whatever you already say louder — including the parts that aren't ready to be said.
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Brand
Positioning by subtraction: choose what you refuse
The fastest way to become known for something is to stop trying to be known for everything.
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